Free Workshop Social Media Basics Facebook and IG
Small Biz Boot Camp: Session 6: Social Media Basics Facebook and IG
Start with Facebook
Ask how many people have a business page
If not, get one set up and that’s something Molly can help you with her business
Show quick anchoring of pages - Facebook personal to have Facebook biz - have to have Facebook biz in order to have an Instagram biz page
Show example of a good, filled-out Facebook page
- Walk through the elements of the page:
- Masthead, profile picture, cover image, call-to-action button (book now, buy now, more information)
- Review the About/Story section on the right - talk about why this is important (possibly write in class)
- Pay attention to adding basic info - hours, address, etc. - all found in settings
Once the page is set up, invite people
Posting:
- Talk about planning
- Talk about using brandstory in the posts (write a post)
- Talk about being consistent with posting and replying to posts - how this helps with brand trust - not a “post & go”
Have to have a Facebook biz page to have an Instagram biz page
Instagram:
Biggest difference is the demographic - this is the 35 & under crowd
More ways to reach people than Facebook
It’s not politicized (yet) and more enjoyable
There are neighborhoods of IG, tonight we’re going to talk about one - others are Stories, IGTV & Highlights
Show example of a good IG biz page
Review the basic elements:
Bio - best practices
Profile pic
Postings:
- Talk about planning
- Talk about using brandstory in the posts (write a post) - use of emojis, use of images
- Talk about being consistent with posting and replying to posts - how this helps with brand trust - not a “post & go”
Questions - 20 minutes