Big results. Local roots. 

When it comes to successful marketing you need a team that knows your town, your customers, and your story. 

This week we’re talking about why partnering with a local marketing company can make all the difference — from real connections to campaigns that actually fit your business and community.

 Don’t forget to subscribe and join us Thursday at 10AM!

Proudly brought to you by Peoples Trust Company—serving our community with heart since 1886.

Tune in to the Peoples Trust Company Business Podcast as we sit down with Liisa Reimann, founder of Two Eye Copy, to unlock the power of one of the most effective (and overlooked) business tools: email.
Liisa will share insider strategies on how to build, grow, and monetize your email list—turning it into your top-secret sales tool. Whether you’re a small business owner or just starting to think about marketing, this is one episode you won’t want to miss.

 Don’t forget to subscribe and join us Thursday at 10AM!

Proudly brought to you by Peoples Trust Company—serving our community with heart since 1886.

In this episode, we sit down with Sasha Weilbaker, founder of Content Works VT and a trusted SEO expert, to uncover simple, practical strategies that can give your business a quick visibility boost—no tech degree required.

Whether you’re a small business owner, a community marketer, or simply curious about how search engines can work for you, Sasha shares easy-to-implement ideas that can start making a difference right away. From quick website tweaks to content tips that attract the right customers, this conversation is packed with actionable takeaways you can put to work today.

Proudly brought to you by Peoples Trust Company—serving our community with heart since 1886.

In this episode of the Realstream Podcast, we sit down with Mike Lannen, founder of Eternity Marketing and a trusted AI expert and digital visionary who's helping businesses right here in our community and beyond tap into the potential of AI.

 AI: Your New Superpower 
 How can everyday businesses — and people like YOU — harness the power of Artificial Intelligence to work smarter, faster, and more creatively?

Join us for a special live podcast session featuring Mike Lannen of Eternity — a digital visionary who's helping businesses right here in our community and beyond tap into the potential of AI.

 You’ll learn:
 What AI can really do for small businesses & community organizations
 Simple ways to start using AI today — no tech degree required!
 How AI is shaping the future of marketing, customer service, and creativity
 Real-world stories and practical tools you can take back to your team

Your next great idea might just be one prompt away. 

In this episode of the Realstream Podcast, we sit down with Kaela Coble, founder of  KPC Bookkeeping

Feeling buried in receipts, spreadsheets, and bookkeeping stress?
Join us live with Kaela Coble of KPC Bookkeeping as we break down: When it’s time to outsource your bookkeeping.
How to make the transition smoothly.
And — maybe most importantly — how to tell the difference between a good, great, and bad bookkeeper

Whether you’re a small business owner, solopreneur, or growing startup, this session will help you protect your finances and your sanity.

In this episode, we sit down with Kate Parker, of  Good Harbor Solutions

Think offering employee benefits is too expensive for your small business? Think again. Join us as we sit down with Kate Parker from Good Harbor Insurance Solutions, who specializes in helping small business owners like you unlock affordable, high-impact benefits packages. Kate has a proven track record of evaluating existing offerings and uncovering opportunities to enhance employee benefits—often delivering more value at a lower cost.

Discover how the right benefits strategy can boost employee retention, satisfaction, and your bottom line. Don't miss this opportunity to learn how to make your business more competitive in today's job market. 

Every year, the bad people take advantage of innocent taxpayers, like you who are patiently waiting on their tax returns.  Last year, the IRS noticed a significant increase in phishing attempts to steal money or tax data, therefore everyone should be on high alert.

How it happens: Tax Scams and Malicious Activity

The bad people have a number of tax related tricks up their sleeves when it comes to stealing your money and/or sensitive information.  Here are a few examples of sophisticated tax scams.  That have been in the wild:

• Scammers send emails posing as tax service companies by spoofing emails and using stolen logos.  Once you respond to the email with personal data or tax information, they can pocket your hard-earned money.
• Similar to the scam above, the bad guys send look-alike emails containing hyperlinks that lead you to malicious websites or fake PDF attachments that download malware or viruses to your computer.
• Tax scams are not limited to emails.  Be on the lookout for callers posing as IRS representatives claiming you owe money that must be paid immediately.  The callers typically threaten arrests, deportation or suspension of business or driver’s license.

Keep in mind these are only a few examples and the scam artists are constantly coming up with new ways to fool you. 

How do I know it is a scam.

Always remember the following during tax season and all year long.

• The IRS will always mail a bill before calling you about taxes owed.
• The IRS will never ask for credit or debit card numbers over the phone.
• The IRS will never immediately threaten to arrest you for not paying taxes owed.
• The IRS will always offer the opportunity to question or appeal the amount owed before demanding your payment.
• The IRS does not use emails or text messages to discuss personal tax matters, such as taxes owed or tax refunds.

Be very careful when sharing sensitive information over email.  Make sure the recipient is someone you know.

Blog Post 1: Introduction to Investment Properties

In the ever-evolving world of finance and investment, one avenue has consistently stood the test of time: real estate. More specifically, investment properties. But what exactly is an investment property, and why has it garnered such attention from investors worldwide?

Defining Investment Properties

At its core, an investment property is a real estate property purchased with the primary intention of earning a return on the investment, either through rental income, future resale, or both. These properties can vary widely in type, from residential homes and apartments to commercial spaces, mixed-use buildings, and even vast land parcels.

Unlike a primary residence, which is bought mainly for the owner to live in, investment properties are approached with a business mindset. The end goal? Generating profit.

Types of Investment Properties

1. Residential Properties: These include single-family homes, apartments, townhouses, and other dwellings that are rented out to individuals or families.
2. Commercial Properties: Think office buildings, retail stores, and warehouses. These are spaces businesses lease for operations.
3. Mixed-use Properties: A combination of residential and commercial, these properties might have shops on the ground floor and apartments above, for example.
4. Others: This category can include everything from vacant lands that investors hope will appreciate, to special projects like vacation rentals or even parking spaces.

Looking Ahead

As we dive deeper into the realm of investment properties in this series, we'll explore the intricacies of why real estate remains a top choice for many investors and how you can get started on your own journey. Whether you're a seasoned investor or just starting, there's always more to learn in the dynamic world of real estate.